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Vanilla is a popular flavor and key ingredient in countless desserts, from your favorite homemade chocolate chip cookies to the decadent buttercream frosting that's piped on cakes for special occasions. But with the variety of vanilla extracts available on the market, with varying names, strengths, and flavor profiles (not to mention price), it can be hard to know which to choose for whatever recipe you're making.
Real, "pure" vanilla extracts—made from higher-quality vanilla seed pods harvested by hand—are typically pricier and have different flavor profiles and consistencies from vanilla extracts synthesized in a lab. And there is a wide variety to be found even among genuine vanilla extracts, such as those derived from Madagascar, Tahitian, or Mexican vanilla beans.
Here, we break down the difference between the top vanilla extracts to help you choose.
Best Overall: Nielsen-Massey Madagascar Bourbon Vanilla Extract, 8oz
Trusted by professional bakers
Cold extraction best for flavorful cold recipes
Pure Madagascar bourbon vanilla
Nielsen-Massey is a brand that’s well known by home bakers who appreciate good quality at a fair price. The all-purpose vanilla extract—described as sweet, creamy, and mellow—works well for all of your baking, as well as for cold desserts, like ice cream or pudding. It’s made from Madagascar bourbon vanilla beans and is Non-GMO Project verified, kosher, and gluten-free.
Bean Type: Madagascar Bourbon | Extract Type: Pure extract | Sizes Available: 2, 4, 8, 32, 128 ounce
"Nielsen-Massey's Madagascar Bourbon Pure Vanilla Extract is a staple in professional pastry kitchens and bakeries. The vanilla flavor is well balanced to beautifully accent baked goods, ice creams, and fruits." — Jenny Kellerhals, Baking Expert for The Spruce Eats
Best Organic: Thrive Market Organic Vanilla Extract
Ethically sourced from co-op farmers
May contain trace allergens
This vanilla from Thrive Market is made from organic, ethically sourced Madagascar bourbon vanilla beans. Along with being organic, it is also non-GMO, gluten-free, vegan, and kosher—and very wallet-friendly compared to other popular extracts. The extract comes in a bottle that’s made from recycled plastic, making it even more eco-friendly. While it doesn’t contain dairy, wheat, or soy, it is made in a facility that processes those products, so keep that in mind if you have allergies or sensitivities.
Bean Type: Madagascar Bourbon | Extract Type: Organic pure extract | Sizes Available: 4 ounce
Best Budget: Great Value Pure Vanilla Extract
No additives or preservatives
Only available in smaller sizes
The best vanilla extracts can be expensive, and some more affordable alternatives have added sweeteners or flavorings. If you're looking for a more affordable option without artificial flavors, try this pick from Great Value. Reviewers say it tastes just as good as more recognizable name brands, but is significantly less expensive, especially if you're baking or cooking with vanilla extract on a regular basis.
Bean Type: Unspecified | Extract Type: Pure extract | Sizes Available: 1, 2 ounce
Vanilla extract in some form can be found everywhere, from convenience stores to high-end specialty spice stores. For many baked goods, like cookies and cakes, that have several flavors at play and only ask for a teaspoon of extract, an artificial extract will be fine. For recipes where vanilla is the main event, try to use the best pure extract you can find.
Best Pure: McCormick All Natural Pure Vanilla Extract, 2 fl oz
Available in most grocery stores
Appropriate for baked goods
Accessibly priced in various sizes
Slightly less rich than other extracts
Want nothing but pure, natural vanilla flavor? There's no beating McCormick's Pure Vanilla Extract in taste and value. Made from Madagascar vanilla beans, water, and alcohol, this extract will give your recipes that classic vanilla flavor without any artificial ingredients. The lack of added sugar also makes this extract a great pick for savory recipes that involve vanilla—and because it's pure vanilla, a little goes a long way when you're baking or cooking.
Bean Type: Madagascar Bourbon | Extract Type: Pure extract | Sizes Available: 1, 2, 4, 8, 16 ounce
"The McCormick Pure Vanilla Extract is a staple for home bakers given how accessible it is almost anywhere you buy groceries. You can smell the warm vanilla flavor the moment you open the bottle, and the extract works well for cookies, cakes, and frostings." — Jenny Kellerhals, Baking Expert for The Spruce Eats
Best for Ice Cream: Nielsen-Massey for Williams Sonoma Madagascar Bourbon Tahitian Vanilla Extract, 8oz.
Beautiful exclusive blend
Great for baking or raw uses
Highly reputable brand
Made by Nielsen-Massey specifically for Williams Sonoma, you won’t find this particular vanilla extract anywhere else. It's made from a combination of both Madagascar bourbon vanilla beans and Tahitian vanilla beans and is produced using a cold extraction process that preserves the subtle flavors of vanilla that may otherwise be lost with heat. In order to keep the flavor richest, give this extract a try in cold recipes, whether you're making ice cream or a refrigerator cake layered with whipped cream.
Bean Type: Madagascar Bourbon & Tahitian | Extract Type: Pure extract | Sizes Available: 8 ounce
Best with Seeds: Sonoma Syrup Co Vanilla Bean Crush Extract
Balanced Tahitian and Madagascar flavors
Only available in 8-ounce or 1-gallon sizes
This unique product is thick, syrupy, and filled with tiny vanilla bean seeds, so your finished desserts will have that characteristic speckling you normally only get from fresh vanilla. The company uses a combination of both Madagascar bourbon vanilla beans and Tahitian vanilla beans, so you’ll get the flavor and the characteristics of both in one bottle. This syrup can replace standard vanilla extract in all your recipes in equal amounts, even though it's on the thicker side. It comes in an 8-ounce bottle that will last you through multiple recipes, but we have a feeling you'll keep finding excuses to use it.
Bean Type: Madagascar Bourbon & Tahitian | Extract Type: Pure extract | Sizes Available: 8 ounce, 1 gallon
Best Alcohol-Free: Heilala Pure Vanilla Flavor
Ethically sourced with grower support
Vanilla bean seeds
This extract is made from ethically sourced Polynesian vanilla beans. While most vanilla uses alcohol to extract the flavor, this pick uses glycerin instead, making it a great pick for anyone who prefers to remain alcohol-free in their cooking. There is no added sugar, but the glycerin used to extract the vanilla flavor adds a bit of sweetness. You'll only get about 1.86 ounces of syrup per bottle, making this one of the pricier picks on the list, but it's well worth it if you want a high-quality, alcohol-free option and don't have time to make it yourself.
Bean Type: Madagascar Bourbon | Extract Type: Organic pure extract | Sizes Available: 4 ounce
While most people consider vanilla extract an ingredient for baking and sweet recipes, it’s also very versatile as a savory spice. Next time you’re making a marinade for pork or fish, try adding a dash of vanilla to really bring the flavors together. Fresh salads topped with tropical fruits and berries may benefit from a little vanilla mixed into the vinaigrette, or any recipe with a high acid or lemon content—including tomato sauce!
Best for Baking: Rodelle Organic Baker's Extract 16oz
Includes both chocolate and vanilla extract
Organic and kosher
Good price for a large bottle
Not ideal for pure vanilla applications
This extract is formulated specifically for baking, although we wouldn’t judge if you added it to your buttercream frosting as well. It’s made using vanilla extract, as well as chocolate extract and other flavors that will enhance your cakes, muffins, pastries, and more. Because it’s not 100 percent vanilla, it’s less expensive than pure vanilla extracts, but it still offers great flavor. There’s no need to worry about how much to use—it's a one-to-one substitute for plain vanilla extract for all your baking recipes.
Bean Type: Unspecified | Extract Type: Pure extract blended with other flavors | Sizes Available: 16 ounce
Best Mexican: Blue Cattle Truck Trading Co. Pure Gourmet Mexican Vanilla Extract
Made from single-origin Mexican Vanilla
Available in several sizes
No sugar, additives, or preservatives
More expensive in small sizes
Pure Mexican vanilla is probably the most challenging vanilla to find on the market, but there are a few options available at a median price. One such option is the Blue Cattle Truck Trading Co. that claims to produce vanilla from a single source—the Caonsa family farm in Veracruz, Mexico. A more subtle flavor than some other vanillas, this extract is best used to round out custards and sauces.
The pure extract, produced in Mexico and bottled in the USA, meets the FDA pure vanilla extract requirement of a minimum of 35 percent alcohol. It doesn’t include any additives, preservatives, synthetic flavors, or sugars, according to the brand. Currently, this vanilla extract is available in various sizes, from 3.3 ounces to a half gallon.
Bean Type: Mexican | Extract Type: Pure extract | Sizes Available: 3.3, 8.4, 16.7, 64 ounce
Best Double-Strength: Penzys Spices Pure Double-Strength Vanilla Extract
Perfect for die-hard vanilla lovers
Use half as much for typical recipes
Madagascar beans good for all baking projects
For recipes where vanilla isn’t just a supporting player, but the star of the show, a double-strength vanilla extract, like this one from Penzys Spices, will have you cascading on waves of vanilla in your ice creams and baked goods.
Double the amount of vanilla beans (around 200, instead of 100) are packed into a gallon of at least 35 percent alcohol to infuse. This means that you’ll only need half as much vanilla extract as a typical recipe calls for, for the same result. It’s also cost-effective to have double-strength vanilla on hand if you do a good deal of baking since you won’t go through it as quickly. With that said, it does come at a premium, since more of the good stuff is packed into every drop.
Bean Type: Madagascar Bourbon | Extract Type: Double-strength pure extract | Sizes Available: 2, 4, 8, 16 ounce
What to Look for When Buying Vanilla Extract
Vanilla Bean Origins
Vanilla beans are the seed pods (technically fruits) of the vanilla orchid plant. Once the arduous process of manual pollination was discovered and refined in the 1840s, the large-scale production of vanilla was set into motion—prompting the creation of industrial extracts. Not sure which vanilla you’re buying? Like good wine and coffee, the country of origin should be on the label. Occasionally, the extract may be a blend, and if no country of origin is listed, it is likely from Southeast Asia.
Eighty percent of the world’s vanilla is now grown in Madagascar. It is most commonly referred to as Bourbon or Madagascar Bourbon vanilla. Bourbon refers not to the liquor, but the island just to the east of Madagascar, where that particular vanilla was originally cultivated. Madagascar vanilla is known for its richness, high quality, and consistent flavor; across a wide range of baked goods. The flavor is strong enough to stand up to, and enhance, equally intense flavors in both sweet and savory recipes.
Vanilla is native to Mexico and was carried across the globe in the 16th century by Spanish and Portuguese merchants and sailors. While no longer the leading producer of vanilla in the world, Mexican vanilla is still highly regarded as the finest vanilla on the market. Known to be more woody and spiced compared with other vanillas, this vanilla is lovely when showcased on its own or in conjunction with warm baking spices like nutmeg, allspice, and cloves.
Tahitian vanilla is celebrated for its floral and fruity cherry-like notes. It gained popularity for its unique flavor profile over the last decade or so; consequently, it can come at a higher price than other vanillas. Some of the delicate tropical flavors can be lost when using this vanilla in heavier recipes, so to really get the most out of this particular vanilla, try using it in cold or frozen recipes.
Indonesia and other tropical regions
While the three regions above are considered the main sources of the highest-quality vanilla, Indonesia and other tropical vanilla-farming regions also produce vanilla in relatively large quantities. Where these vanillas differ is in their drying process. Vanilla is traditionally dried in the sun, taking a month or more to cure. In Indonesia, vanilla beans are typically dried over fire, expediting the drying and curing process, and adding a smoky flavor to some of the vanilla crops.
Vanilla extract is sold in as small a quantity as 2 ounces and up to a gallon by some producers. Don’t despair if some of those larger bottles of single-origin vanilla extracts are cost-prohibitive; 2- and 4-ounce options are typically more reasonably priced and can last for a few small cooking projects.
For more delicate projects like ice creams, custards, and buttercreams where the flavors of the vanilla are really going to shine through, it’s worth it to splurge on the higher-priced vanilla— perhaps in a smaller quantity—to get your recipe made. For larger baking projects or baked goods that will be baked at temperatures over 300 degrees Fahrenheit, a less expensive pure vanilla extract without specific regionality listed will get the job done and is a little lighter on the wallet in larger quantities.
If you’re an enthusiastic baker, it’s worth it to go ahead and get yourself an 8-ounce bottle of extract (or larger) to avoid running out in the middle of a project. Also, the price of extracts usually decreases a little by volume, so you’ll probably be getting a better deal in the long run with a larger bottle.
For an idea of how much use you’ll get out of your bottle of extract, 1 tablespoon is about ½ of an ounce.
Also, switching between different types of vanilla products is easy to convert:
1 vanilla bean = 1 tablespoon vanilla extract = 1 tablespoon vanilla bean paste = 1 tablespoon vanilla powder.
How much use you’ll get out of your vanilla will depend entirely on your recipes.
Vanilla extract is typically made by infusing vanilla beans in alcohol and water, and then straining out the beans at peak infusion. Extracts can also include sugar, and occasionally additional flavors. Depending on the type of vanilla product you’re using, it may also include a thickening agent. Generally speaking, the fewer ingredients listed on the label, the better the extract is.
In some cases, you may find extracts in single strength or double strength (also called single- and double-fold). This means that a ratio of about 100 beans infused in a gallon of alcohol and water was used to create single-strength vanilla extract. Double-strength extract doubles the concentration of beans in the gallon. Double-strength vanilla extract is most commonly used for industrial baking or highly sensitive projects where additional liquid could adversely affect the recipe.
You may also see an extract labeled as “concentrated,” but this does not mean that the strength of the vanilla extract is greater. In these cases, the synthetically produced “vanillin” has been added to a watered-down vanilla extract to produce a lower-cost alternative to pure vanilla extract.
The price of vanilla beans can be surprising to those buying a jar for the first time. They're commonly sold in grocery stores in glass jars with two beans, costing around $15. For recipes requiring multiple beans, vanilla can easily become the most expensive ingredient in your recipe.
The high price of vanilla is a reflection of the labor-intensive, and often fickle nature of vanilla farming, beginning with the years-long process of growing individual vanilla orchid vines, hand-pollinating each flower in a window of time that lasts less than a day, and carefully protecting the pods as they grow.
After the bean pods have been harvested, the long curing process begins, starting with blanching the beans to halt their development, followed by drying the beans in the sun by day, and then sweating them tightly wrapped in fabric by night—which ferments the beans, takes at least a month, and is done completely by hand. Then, the beans are conditioned before being sold whole or turned into extracts.
With all of that in mind, it’s no wonder that the price of vanilla can be staggering, especially as you move up in both the quality and quantity of vanilla used. Luckily there is a range of vanilla prices suited to the intensity of your cooking needs.
On the lower end of the price spectrum are imitation vanilla extracts and extracts that are blended or produced quickly, which can be found for less than $10. If you’re looking for organic, alcohol-free, or sugar-free options, the extracts will likely cost more, anywhere between $10 to $20 for a 2- to 4-ounce bottle. Once you begin purchasing vanilla with more distinctive flavors from specific regions, you will likely see the price begin to increase anywhere from $20 to $80 or more. Vanilla bean pastes and powders are both specialty ingredients and are typically more expensive than vanilla extracts, based on the size they come in.
Types of Vanilla Extract
Fresh vanilla beans should be purchased looking a little pudgy with a nice oily gloss. While you may not be able to take the beans out of the container at the store, they will be a little sticky to the touch, with the smell of vanilla and bark, straight out of the jar. Beans that are on the older side will be dry and crumble or shred when cutting, and it will be difficult to remove the seeds for cooking. Dry beans can be set aside for liquid infusions that can rehydrate the bean while soaking up the vanilla flavors, or for making homemade vanilla sugar.
Vanilla beans can be used by splitting and scraping the tiny juicy beans out of the pod and into your mix, or infusing into a liquid recipe with the bean pod included for additional flavor. When including the bean pod, you’ll want to make sure you can remove it at the end of a recipe. Given the sticky and oily nature of pure vanilla beans, it’s best to go with an extract option for cake batters and other baked goods that might be difficult to thoroughly incorporate a sticky bean clump into.
Pure Vanilla Extract
Pure vanilla extract is considered the most versatile of the vanilla products on the market. It’s made by infusing vanilla beans in a minimum of 35 percent alcohol. The vanilla is extracted either by gently heating the liquid, which expedites the extraction process; or by a cold extraction, which typically takes longer and costs more. The benefits of the cold extraction process include a wider range of flavors from the vanilla bean, which has over 300 flavor compounds.
Cold extraction vanilla should be used for cold food applications to preserve the additional flavors. Once it is heated to over 220 degrees Fahrenheit, many of those additional compounds are cooked off.
While most of the alcohol in vanilla extract evaporates in the cooking process, there are also alcohol-free options. In these cases, the vanilla is extracted using glycerin instead of alcohol. The quality of the extract is still predominately based on the origin of the beans, not the alcohol or glycerin used, although it is typically a little more expensive than its alcohol-based counterparts.
Imitation Vanilla Extract
Imitation vanilla extract skips the vanilla bean entirely and relies solely on the synthetically produced chemical vanillin. Vanillin has the same chemical structure as the vanillin compound naturally found in vanilla beans, but the extract itself lacks the complexity of the hundreds of other flavor compounds found in pure vanilla extract. Imitation vanilla extract is either sold clear or with an additional caramel color to mimic pure extract.
Imitation vanilla should be reserved for large projects where the price of pure extract would be prohibitive, or projects where the quality of the vanilla plays a negligible role in the final baked goods. Some people claim that imitation extract has a slightly chemical or artificial aftertaste, so it’s best used in products that are fully cooked to minimize any unpleasant aftertaste.
For those interested in the clear extract for color-sensitive recipes, but want to maintain the integrity and complexity of the vanilla flavor, consider using vanilla powder.
Vanilla Bean Paste
Vanilla bean paste is the thicker, visually exciting counterpart to vanilla extract, blending both vanilla extract with vanilla seeds. For those who prefer the ease of an extract but also want the visual appeal of vanilla seeds speckled in their final dish, vanilla bean paste is the way to go. It is thickened with the addition of gum and sugar, but that doesn’t necessarily mean it has a more intense flavor. Bean pastes or extracts with seeds included can be used in both hot and cold cooking applications and are typically more expensive than vanilla extract.
Vanilla Bean Powder
Vanilla powder was developed as a dry and color-neutral alternative to whole beans and extracts. It is made by spraying pure vanilla extract onto maltodextrin (typically made of corn), which dries the extract on contact. It can be dissolved in liquids, but can also be used in dry spice rubs, tea blends, or in addition to regular baking recipes.
A trusted brand in professional pastry kitchens and bakeries, Nielsen-Massey made its name on vanilla extract and continues to seek out and produce the world’s highest-quality vanilla products. It provides vanillas from every terroir in the form of extracts, as well as paste, beans, and powder. The brand's line of extracts has expanded beyond vanilla to floral, citrus, and spice extracts, as well as organic, fair-trade, and no-sugar-added options. Nielsen-Massey also provides a wide range of sizes for those who want to experiment with different vanilla flavors without investing in large quantities.
Thrive Market is an online grocery provider specializing in sustainable, organic, and non-GMO products. Its vanilla extract is ethically sourced, moderately priced, and packaged in recycled and eco-friendly packaging. Additionally, the extract is kosher, vegan, without added sugars, and additive-free.
Founded in a basement in 1889, McCormick has grown into an international spice company found in nearly every grocery, convenience, and drug store in the United States. The vanilla offerings include both pure and imitation vanilla extracts, as well as vanilla bean paste and concentrated vanilla extract. McCormick vanilla products are all reasonably priced and come in a variety of sizes and strengths to suit your home baking needs. Additionally, McCormick has committed to sustainably sourcing 100 percent of the spices and vanilla it sells by 2025 and reducing its water consumption by 20 percent.
Sonoma Syrup Co.
Beginning with syrups made for specialty mixed drinks, Sonoma Syrup Company has expanded its line of products to include extracts, bar mixes, and drinking vinegars. Its products are made in small batches with sustainable ingredients. This smaller artisan brand doesn’t come cheap, but it provides the highest-quality extracts for those who are interested in an ethical product.
Heilala is a New Zealand brand specializing in all things vanilla. With vanilla primarily sourced from Tonga, Heilala offers vanilla in bean form, as well as extracts, paste, syrup, powdered, and vanilla sugar. If you’re feeling especially adventurous, check out the exclusive line of flavored vanilla extracts that include spiced, oak-aged, and coffee-flavored vanilla, among others.
Vanilla extract is incredibly shelf-stable thanks to its curing and alcohol base, and it can last years stored in a dark cabinet away from heat. Some people report that the flavor is even better after sitting. With that said, you don’t need to age your vanilla extract to get a great product. Buy what you think you’ll use in a matter of months.
Vanilla beans, paste, and powder are also shelf-stable. All vanilla products should be tightly wrapped or sealed with a lid and stored in a cool area away from sunlight. Most extract bottles are dark to help prevent light from damaging the extract. Avoid storing vanilla products in the refrigerator. Vanilla beans may grow mold when refrigerated due to the extra moisture, and beans, as well as extracts, may pick up the ambient flavors of the refrigerator during storage.
After you’ve scraped a vanilla bean pod, you can make extra use of it by storing it at room temperature in a jar filled with sugar to make your own vanilla-infused sugar. This process also works with salt for a moody vanilla-sea-salt garnish sprinkled over glazed ribs or a chocolate caramel tart.
Where does vanilla extract come from?
Vanilla extract is made with vanilla beans, which are pods that grow on pollinated orchids. These aren’t just any orchids though—vanilla orchids are a variety of tropical orchid that grows in a long vine and typically require special care to grow. Once these orchids grow bean pods, the vanilla beans are harvested, cured, and soaked in alcohol to create vanilla extract.
Does vanilla extract go bad?
A pure vanilla extract made with an alcohol base has an extremely long shelf life and doesn’t tend to go bad. With that said, the intensity of the flavor will diminish with prolonged storage, which is why quality extracts are stored in darker bottles. If you’ve had a bottle of extract sitting on the shelf for more than a couple of years, it won’t hurt to use it, but it also won’t add much flavor to your baked goods. It’s best to buy about as much vanilla extract as you reasonably think you’re going to use in the next few months.
Is vanilla extract gluten-free?
Theoretically, vanilla extract is gluten-free. Pure vanilla extract is made with distilled alcohol, which, unless specified, could be grain alcohol-based. But most of the gluten is removed in the distillation process and registers well below the limit of being legally classified as gluten-free. If you are primarily concerned about working with a gluten-free product, there are vanilla extracts on the market explicitly created for gluten-free bakers.
What is a substitute for vanilla extract?
If you’re in the middle of a baking project, only to open your cabinets and find you’re out of vanilla extract, it’s okay! Vanilla extract is a lovely addition to recipes that helps round out the flavors in your cooking. Unless it’s the main flavor ingredient (like vanilla ice cream), consider substituting some strongly brewed coffee for chocolate, brown-sugar-based, or nutty recipes. Consider substituting almond extract for fruity, citrusy, or buttery recipes.
How much alcohol is in vanilla extract?
To be considered a pure vanilla extract, the extract must contain at least 35 percent alcohol. Many extracts will list the percentage of alcohol used in the ingredients.
Is vanilla extract vegan?
Yes, both pure and artificial vanilla extracts are typically vegan.
Why Trust The Spruce Eats?
Donna Currie has written for The Spruce Eats since 2016. A seasoned recipe developer and gadget tester, she also wrote the cookbook Make Ahead Bread.
This article and buying guide was updated and written by Jenny Kellerhals, a professional pastry chef in New York City and a freelance food writer. Jenny started baking professionally over a decade ago and enjoys testing out ingredients and baking techniques to achieve the best possible results.