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Wine subscriptions have been around for decades, and while the concept is not new, the variety of club concepts has undoubtedly gotten better with age. Thanks to technology and an increasingly competitive market, among other factors, there’s now a wine club out there for every palate and objective.
Whether you’re looking to discover natural wines, stock up on sparkling, explore a particular region, avoid trips to the liquor store, or get to know your tastes a bit better, you’ve got options. Explore all the best wine subscriptions to sign up for below.
Best Wine Clubs of 2023
- Best Overall: Nakedwines.com
- Best Winery-Specific: Patz & Hall
- Best for Groups: SommSelect’s 'The Blind Six' Blind Tasting Club
- Best Nonalcoholic: FRE Alcohol-Removed Wine Club
Best Overall : Nakedwines.com
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 Nakedwines.com
Find a massive variety of wines in nearly every grape, production style, and growing region possible from Naked Wines, which partners with small independent winemakers to offer their products at an affordable price.
Rates are cheaper than retail prices
Discover and support independent winemakers
Money-back guarantee
Requires initial $40 investment
Shipping to Hawaii and Alaska is expensive
When you sign up for a Nakedwines.com membership, you become an “Angel”—essentially, your subscription doubles as an investment that benefits small independent winemakers across the globe. Making Nakedwines.com one of the most impactful routes to take when signing up for a wine subscription. Thanks to its business model, Nakedwines.com can abbreviate the supply chain that a bottle typically goes through before it gets to you, which directly translates to lower cost (i.e. higher profits) for their winemaker partners as well as better prices for members.
There are no joining or cancelation fees, and Nakedwines.com offers a solid guarantee on its bottles: If you don’t like it, you get your money back.
As a member, all that’s required of you is a $40 monthly deposit into your Nakedwines.com account, which you can use to purchase whichever wines you’d like at an exclusive Angel pricing, and you’ll also receive free sample bottles with many of your shipments. Shipping is $9.99 for orders under $100 and free for orders over $100. Nonmembers can also shop the selection, but you’ll be stuck paying nonmember prices.
Best Winery-Specific : Patz & Hall
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 Patz & Hall
Joining Patz & Hall means getting the company’s world-renowned Pinot Noir, Chardonnay, and sparkling wine delivered to your doorstep through one of several convenient wine club options.Â
Winery with three decades of experience
Access to exclusive wines
Includes invites to private events and tastings
Up to 25% off additional wine purchases
More expensive than other wine clubs
Only three wines offered
Since 1988, Sonoma winery Patz & Hall has been connecting wine lovers near and far with the fruits of the land and those who tend it. Standing out among countless area wineries full of heart and conviction, there’s something about this house that transcends the transactional winery visit experience. Patz & Hall has a sense of home and relaxed perfection surrounding the winemakers’ laser focus on the best Chardonnay and Pinot Noir that their partner growers’ vineyards have to offer.
It’s an easy winery to fall in love with, and that’s exactly the kind of loyalty and affinity that calls for joining a winery-specific club versus a broad or brand-agnostic club (which are ideal for variety and discovery). If you know what you like, and that happens to be California Chardonnays and Pinot Noirs, then this is the club for you. The Patz & Hall Salon Society treats its member's exclusive releases, special events and experiences, special member pricing, and members-only access to large-format wines.
Patz & Hall offers a variety of different wine club options. Under their umbrella titled, Seek and Savor, there are four different clubs to join. Delivered four times per year with the ability to be customized along with several other perks for being a member these clubs are great for anyone wanting to indulge. The highest level is Entertain, which consists of a customizable selection of every wine offered by the company consisting of 12 bottles for $750 per delivery. The next tier in terms of price is Explore, delivering a total of six bottles in a variety of Pinot Noir, Chardonnay, and Sparkling Wine.
The Excite club is composed of six bottles of sparkling wines for $334 per delivery while the Embark club consists of four bottles with options only of Pinot or Chardonnay plus Sonoma House tastings for up to four people, per visit, priced at f$265. These options make for an excellent gift for the wine collector in your life or anyone wanting to learn more about wine types.
Best for Groups : SommSelect’s 'The Blind Six' Blind Tasting Club
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 SommSelect
Whether you want to hone your tasting skills or simply get a group of friends together to drink high-quality wine, SommSelect’s The Blind 6 club is a great way to have an ongoing monthly party of blind wine tasting.
Six highly curated bottles, wrapped in black tissue paper
Detailed tasting notes included in package
Mix of red and white wines
More expensive than other variety wine clubs
Cheapest membership option does not include shipping
Wine drinkers with a penchant for friendly competition, this one’s for you. SommSelect was founded by Master Sommelier Ian Cauble in 2012 (who you might recognize from cult-favorite wine documentary "Somm") is behind this blind tasting club. The club is designed for “wine geeks looking to hone their blind tasting skills,” either on their own or with friends. Unless you have a Coravin or other preservation system, it makes the most sense to go in on this kind of club with a group of six to 12 friends (or fewer, if you’re not a fan of sharing). Try making a night out of each monthly blind tasting that features a lineup of six black tissue paper-clad bottles (three white and three red) ripe for the guessing, notebooks, and instructions served on the side. The cost of the club is $220 per month.
Cauble, with the help of his fellow sommeliers and experts, personally makes sure that each bottle that hits your doorstep is up to snuff, no matter how you order or which club you join. If blind tastings aren’t your thing, go for the less-labor intensive four-bottle The Explore 4 club for $99 per month plus $20 flat-rate shipping. You can also opt for the middle-of-the-road format, Somm 6 club, which brings you six curated bottles each month, some of which are cellar-worthy and some are to be enjoyed right away for $199 (no black tissue paper here).
Shipping is included in both the Somm 6 and Blind 6 clubs; billing occurs during the first week of each month, and shipping generally occurs later that week. You can cancel your membership with any one of these clubs at any time without penalty (and there is no minimum commitment).
Best Nonalcoholic : FRE Alcohol-Removed Wine Club
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 FRE
Fre Wines’ alcohol-removed wine club uses an innovative process to remove alcohol from its traditionally made wines, allowing people who value quality wine but want to minimize alcohol consumption the chance to experience the best of both worlds.
Complexity and flavor of wine without the alcohol
Different varieties available
No fee to join
Still has about 0.5% alcohol in it
$10 shipping fee
Everybody deserves to enjoy a nice drink, even when avoiding alcohol. In a market where historically there have not been a whole lot of choices for those not partaking, it’s about time we make good nonalcoholic options a standard. FRE Alcohol-Removed Wine Club is designed for those who love the idea of a glass of wine but aren’t drinking for whatever reason.
With this club, members can expect a quarterly delivery of 12 alcohol-removed bottles of wine. Between shipments, you’ll also have access to exclusive member sales and promos, as well as unlimited access to the shop to stock up if you run out before your next box (you’ll get 20% off as a member). The beauty of this club is not only its accessibility but also its variety—FRE offers a great selection of different styles and varietals. Offerings include Cabernet Sauvignon, Merlot, rosé, Chardonnay, sparkling brut, blends, and more—and each membership box is customizable, which is always a plus.
Log in to your account when you get the customization alert via email, then make your selections. If you miss the window for customization, you’ll simply receive a curated variety to explore. Depending on which wines you end up with, this club can cost anywhere from $70 to $120; boxes are delivered in February, May, September, and November.
Final Verdict
When searching for the right wine club for you, there are numerous options available that highlight smaller independent wineries, source from individual wineries, or offer non-alcoholic wine clubs. We searched all over to find the best wine clubs that offer a range of varietals, that are easy to customize and have an easy cancellation policy, with lots of perks, all at a great value. Most importantly, the wine must be top-notch and taste great.
We chose Naked Wines as our top selection because the company partners with independent wineries, offers a wide selection of wines at a reasonable rate, and extends a money-back guarantee if you don’t like the wines in the shipment.
FAQs
What Is a Wine Club?
A wine club is a subscription service that brings wine to your doorstep on a regular basis. There are wine clubs for beginners, casual everyday drinkers, wine enthusiasts who love to blind taste, and the natural-born host, to name a few. These clubs are typically managed online, and you’ll often have access to an account to manage your preferences, billing, and more. Many also have dedicated concierges for members, a valuable amenity for any and all answers or recommendations you seek.
What Are the Benefits of Joining a Wine Club?
Where do we start? Wine clubs are a great way to expand your knowledge and palate, and the convenience factor of regular deliveries can’t be better. Often, you’ll be exposed to bottles you might never have chosen on your own. And, unlike a traditional wine shop, if there’s a bottle you don’t like, you can simply consult your club’s standards and guarantees to see if you’re eligible for a full refund (often, you will be). Wine club subscriptions also make great gifts for wine lovers of any experience level.
How Much Do Wine Clubs Cost?
The cost of a wine club depends entirely on which club you choose. There are many different billing formats, which is something to take into account when signing up. Do you want to be billed the same amount regularly? Choose a club that does so. (This could be anywhere from $40 monthly, like Nakedwines.com, to $199, like SommSelect’s The Somm 6 and The Blind 6 clubs). A difference between these two examples is where that money goes: Your $40 monthly contribution to Nakedwines.com supports its partner winemakers, and you can either put your account funds toward a wine purchase that you curate for yourself or save it for the following month’s purchase. With SommSelect, $199 gets you a box of six high-end bottles every month, including shipping. Finding the right club for your budget is all about determining your objectives and priorities.
Methodology
With so many different wine clubs available, it can be tough to pick a favorite. But with variety, approachability, and general quality in mind, we zeroed in on some of the very best, each of which brings something unique to the table. These also might not be the wine clubs you hear about constantly, as we’ve made it a point here to highlight membership concepts that either support small businesses or are small businesses themselves.
As usual, we made sure to include something for every taste on this list—reds, whites, international, domestic, alcohol-free, budget-friendly, and splurge-worthy are just some of the bases covered here. We also chose clubs with lax cancellation policies because no one likes a high-stakes commitment.
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