Catherine McCord

Catherine McCord
Weelicious.com, Launched in 2007 by Catherine McCord.  © Catherine McCord
Title: Recipe Developer
Business: Weelicious

Catherine McCord wrote for The Spruce, focusing on healthy and family-friendly meals. Mom to Kenya, Chloe, and Gemma, Catherine created Weelicious.com as a platform to show parents around the world how easy and beneficial it is to expose children to wholesome, delicious homemade food.

Catherine is a seasoned media personality with regular print and TV appearances and columns in major media outlets. She is also the founder of an organic food delivery service. 

Experience

After personally struggling with what to feed her infant son, Catherine, a culinary school graduate, recognized a “new mom dilemma” that wasn't being adequately addressed anywhere she searched: simple, nutritious recipes for parents using minimal ingredients and loaded with flavor. As the children of both Catherine and Weelicious users got older, Weelicious grew with them, serving the mealtime needs of the entire family. Weelicious is currently home to over 1,500 original family-friendly recipes and 400+ how-to videos. Catherine inspires the Weelicious community with readily available ingredients and recipes that are fast and easy. Debuting new recipes weekly and a new cooking video every Tuesday, Weelicious is a trove of trusted information for families.

In 2012, William Morrow published Catherine's first book, "Weelicious: One Family. One Meal." An inspirational feeding guide, Catherine cleverly weaves together firsthand experience with fact-based evidence, naturally progressing into 140 of her original “fast, fresh, and easy” recipes. Her second book, "Weelicious Lunches: Think Outside the Lunch Box" (William Morrow, 2013), takes on the redundant nature of creating lunches for children and was inspired by Catherine’s continuing habit of posting a snapshot of her own kids’ lunches on social media every day of the week. Packed with over 160 recipes, the book provides a variety of realistic solutions to help time-challenged parents think beyond the standard PB&J when packing school lunch. Catherine published the "Smoothie Project: The 28-Day Plan to Feel Happy and Healthy No Matter Your Age" in December 2019.

In 2015, Catherine launched One Potato, the first organic home meal delivery kit, focused specifically on the mealtime needs of families. Currently servicing the West Coast, the company has plans to go nationwide.

Catherine authored the monthly “Snack Mom” column in Parenting magazine, has appeared multiple times in People, Self, and Real Simple magazines. She's been on the "Today Show," "The Chew," "Access Hollywood Live," "Good Morning America," and Fox News, as well as appearing regularly on the Food Network’s "Guy’s Grocery Games" and guest spots on Food Network’s "The Next Food Network Star" and "Duff Till Dawn."

About The Spruce

The Spruce, a Dotdash brand, is a new kind of home website offering practical, real-life tips and inspiration to help you create your best home. The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts collectively reach 30 million people each month.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.

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