Chick-fil-A's annual Cow Appreciation Day is a fun way to get some free food for everyone in your family.
Cow Appreciation Day began in 2005 and typically is on a day in early July from the time of opening until 7 p.m. It is on Tuesday, July 10, in 2018. In 2017, more than 1.8 million people at more than 2,200 Chik-fil-A restaurants participated.
To receive a free entree, you'll need to dress up like a cow or wear any cow-like accessory when you visit your local Chick-fil-A. Kids who participate will receive a free kid's meal. Chik-fil-A provides a full list of available entrees on its website as the day of the event approaches.
When you arrive at Chick-fil-A, simply approach the counter and you'll get your free food. It's a very popular annual event, so you don't need to worry about being the only one dressed up in a cow costume.
Some people go all out while others keep it simple with just an accessory. These printables can help you with your costume so you can score some free food this year.
- This cow mask can be printed in color or as a coloring sheet for the kids.
- Use this cow spot printable for putting black spots on a white shirt.
- This simple and quick idea for a cow costume includes paper cow spots, a yarn tail, and a construction paper headband with ears.
- This Chick-fil-A cow mask is really cute and big enough to fit an adult.
Chik-fil-A posts pictures of some of the best costumes on its website and on social media.
Eat Mor Chikin Campaign
As much as it is known for its food, Chik-fil-A is known for one of the most popular ad campaigns of the past 20 years—and the impetus of Cow Appreciation Day. Chik-fil-A ads feature cows with poor spelling skills urging people to "eat mor chikin," presumably because that means people would eat less beef. The campaign began in 1995, and as of 2018 it still was going strong.
The company shelved the campaign briefly during 2004 when there was a mad cow disease scare in the U.S., but overall it has become perhaps the most identifiable aspect of the fast-food chain.
The first Chik-fil-A opened at a suburban Atlanta mall in 1967, but the company's roots date back to 1946, according to Business Insider. Founder Truett Cathy opened a restaurant called the Dwarf Grill in suburban Atlanta in 1946. The first Chik-fil-A was based primarily on a chicken sandwich that had become popular at the Dwarf Grill.
Still privately owned and operated by the Cathy family, Truett had his children sign a contract promising to never take the company public. Truett died in 2014.
The chain has grown to more than 2,200 locations and incorporates Christian principles into its corporate purpose, which is "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.” As part of this philosophy, all Chik-fil-As are closed on Sundays.