Cinco De Mayo is a high volume day for most bars and restaurants and to ensure success, it's important to both feature and carry top flight brands from Mexico.
Here are the six liquors that every bar and restaurant need to stock to ensure a profitable and enjoyable Cinco De Mayo. The list includes a good selection of tequila as well as one essential liqueur that your bar should be using daily anyway.
If you haven't tried these in your bar program, call your distributors and make sure to... put these on your back bar. All of these Mexican spirits are guaranteed to make Cinco De Mayo better than ever this year.
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Made in Amatitlan, Guatemala and Jalisco, Mexico, Herradura offers a range of 100% agave tequilas that reflect the classic lowland tequila flavor profile.
Rich, lush, and with a pronounced agave flavor, Herradura tequilas are perfect on their own and the plata also makes an amazing margarita.
Interestingly, Herradura uses native wild yeasts that thrive in the microclimate around the distillery grounds to produce a taste like no other.
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At a suggested price point of $25, Jose Cuervo Tradicional Silver tequila offers up great value to go along with its crisp flavor and a smooth finish.
Try this one on its own with a sangrita to enjoy its full flavor.
Even though Jose Cuervo Gold has long been a favorite among the tequila shot drinker, you can do your patrons a favor by offering them this silver tequila. It is a far better option for shots and cocktails.
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Handmade, artisan tequilas from Guillermo Sauza, of Sauza tequila fame. While the Sauza distillery was sold in the 1970s, Guillermo focuses on making perhaps the finest tequilas in Mexico using painstakingly time consuming, old world techniques.
From crushing the agave pinas with a giant millstone to extract the juice to open top fermentation in small, 3000 liter wooden fermenters, Fortaleza tequilas are created to ensure maximum flavor and true agave expressions.
Drink these neat and experience... what tequila is truly capable of being. These are some of the finest spirits on earth.
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Bright agave flavors, dangerous mixability and an eye-catching bottle combine to make Peligroso tequila the hottest tequila on the market right now.
Don't let the pretty bottle fool you, the tequila inside is one of the best on the market and this delicious tequila makes a great margarita. It also makes a great tequila shot with a little salt and lime.
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Kahlua Coffee Liqueur
The pride of Veracruz, Mexico, Kahlua is the best coffee liqueur on the market.
Essential for a Black Russian, Brave Bull, or a Keoke coffee, Kahlua is essential to any well-stocked bar and offers a nice option for those who'd like to celebrate Cinco De Mayo without drinking tequila.
Watch out for lesser, "cheater brands" as they don't have the richness and mixability of the real Kahlua.
Originally Published: March 19, 2011 Edited by Colleen Graham: October 8, 2015