Do It For The Cocktail Culture was inspired by the recent Black Lives Matter Movement and George Floyd protests that pushed for education on the Black experience in America. The brand is designed to enlighten, educate, and unify people from all backgrounds.
Whether telling stories of Black history figures through a "Cocktale," revealing slavery's impact on the liquor industry, or building awareness of Black-owned liquor brands, our focus is to share Black stories.
We at Do It For The Cocktail Culture drink, sleep, and breathe Black history. This is a brand for all you socially conscious and culture-driven drinkers out there.
An Events Manager with 10+ years of hospitality experience, LaShana learned how to be inventive and resourceful channeling these skills and knowledge into D.I.F.T.C.C. A self-taught history buff based in New York, LaShana formerly worked as the Event Manager for restaurateurs Amy Knoll Fraser and celebrity chef Neal Fraser's award-winning venue Vibiana in Downtown Los Angeles. When COVID-19 hit, she was out of a job like many other people in the industry and moved back to her home state of New York; it was during this time D.I.F.T.C.C. was formed.
In less than one month of its inception in June 2020, D.I.F.T.C.C. had inspired thousands to learn more about Black history. The movement continues to rapidly grow, and its founder will continue the fight against systemic racism and social injustice against the Black community as long as they are still occurring. Cheers to Black history!
About The Spruce
The Spruce, a Dotdash brand, is a new kind of home website offering practical, real-life tips and inspiration to help you create your best home. The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts collectively reach 30 million people each month.
Dotdash is among the largest and fastest growing publishers online, and has won over 50 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.