Product Review: Whole Foods Market Certified Organic White Pizza Dough

Does this refrigerated pizza dough make the cut?

Woman kneading dough in kitchen
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If you're looking to save some time and money but still want to enjoy a delicious pizza that tastes homemade, buying frozen or refrigerated pizza dough can be a great solution. Here I review Whole Foods Market Certified Organic White Pizza Dough.

Whole Foods Frozen Pizza Dough by the Numbers

Whole Foods Market Certified Organic White Pizza Dough can be found in the freezer section of Whole Foods Market. They also sell a whole wheat variety. A medium-sized frozen ball of dough weighing in at one pound, it's small and easy to get home, and at only $1.99 it has the possibility to be a great time-saver. While nothing can replace the taste and texture of homemade pizza dough, buying pre-made frozen or refrigerated pizza dough can save hours of time and allow you to make pizza at home with just the bare minimum of advance planning. Plus, it's organic! All you need to do is defrost the dough in the refrigerator the night before and then bring it up to room temperature before you want to use it, which takes about 30 to 40 minutes.

"Just Shape, Top, and Bake"

Once the dough is at room temperature, it should be about one-and-a-half times the size it was as a frozen ball. As it says on the front of the bag, “Just shape, top, and bake.” There aren't really directions for how to shape or stretch the dough, but if you know how to stretch pizza dough, then you'll do fine with this one. Stretching it out was actually fairly easy—the dough did not tear or overstretch and it wasn't too sticky. It did shrink back on itself a bit, making it difficult to get a very thin crust, but it's probably possible if you have more patience than I do. Like any dough, it's important to stretch it on a well-floured surface and with floured hands. There's enough dough in the bag to make one medium-to-large pie—sufficient for two people—or one very hungry one.

Taste Test

Of course, the toppings are a big part of how a pizza tastes, but if the crust is a bad consistency it can ruin a good pie. Thankfully, this crust was pretty ideal: after about 10 minutes in a 500 F oven on a pizza stone, the crust had puffed up quite a bit. The bottom was nicely browned and the inside was chewy and elastic. As mentioned earlier, it produced a pretty thick crust, which allowed it to be nice and pillowy, but it still had a thin, crispy bottom layer, probably mostly thanks to the pizza stone. The taste was that of a classic white pizza crust: bready and not sweet or salty, allowing it to soak up the flavors of the toppings.

After-Dinner Musings

If you're looking for something that tastes better than an already topped frozen supermarket pizza, but you don't have time to make the whole thing from scratch, this is a big time saver that still allows your pizza to be semi-homemade with your own toppings. It certainly produces a better tasting pie than the fully frozen variety. It's also a great way to save money, as some of the tastier frozen pizzas—Whole Foods brand included—can be quite pricey. Plus, making pizza at home, from stretching the dough to topping and baking, can be a great activity for kids and adults. This frozen dough allows you to have all of the fun without taking up hours of your time. This frozen dough is perfect for an easy weeknight dinner, a small weekend gathering, or even hosting a make-your-own-pizza party.