Product Review: Whole Foods Market Certified Organic White Pizza Dough

Does this refrigerated pizza dough make the cut?

Woman kneading dough in kitchen
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If you're looking to save some time and money but still want to enjoy a delicious pizza that tastes homemade, buying frozen or refrigerated pizza dough can be a great solution. Here, we review Whole Foods Market Certified Organic White Pizza Dough.

Whole Foods Frozen Pizza Dough by the Numbers

Whole Foods Market Certified Organic White Pizza Dough can be found in the freezer or refrigerated section of Whole Foods Market. They also sell a whole wheat variety. A medium-sized frozen ball of dough weighs in at one pound, making it small and easy to get home. While nothing can replace the taste and texture of homemade pizza dough, buying pre-made frozen or refrigerated dough can save hours of time and allow you to make pizza at home with just the bare minimum of advance planning. All you need to do is defrost the dough in the refrigerator the night before (if frozen) and then bring it up to room temperature for 30 to 40 minutes before you want to use it.

"Just Shape, Top, and Bake"

As it says on the front of the bag, “Just shape, top, and bake.” There aren't really directions for how to shape or stretch the dough, but if you know how to stretch pizza dough, then you'll do fine with this one. Stretching it out was actually fairly easy—the dough did not tear or overstretch and it wasn't too sticky. Like any dough, it's important to stretch it on a well-floured surface with floured hands. It did shrink back on itself a bit, making it difficult to get a very thin crust, but it's possible if you have patience. There's enough dough in the bag to make one medium-to-large pie—sufficient for two people or one very hungry person.

Taste Test

The toppings are a big part of how a pizza tastes, but if the crust is a bad consistency it can ruin a good pie. Thankfully, this crust performed well: after about 10 minutes in a 500 F oven on a pizza stone, the crust had puffed up quite a bit. The bottom was nicely browned and the inside was chewy and elastic. As mentioned earlier, it produced a pretty thick crust, which allowed it to be nice and pillowy, but it still had a thin, crispy bottom layer (using a pizza stone likely helped the bottom crisp up). The taste was that of a classic white pizza crust: bready and not too sweet or salty, allowing it to soak up the flavors of the toppings.

The Verdict

If you're looking for something that tastes better than an already topped frozen supermarket pizza, but you don't have time to make the whole thing from scratch, this is a big time-saver. It's also a great way to save money, as some of the tastier frozen pizzas—Whole Foods brand included—can be quite pricey.

Making pizza at home, from stretching the dough to topping and baking, can be a great activity for kids and adults. This dough allows you to have all of the fun without taking up hours of your time. This pizza dough is perfect for an easy weeknight dinner, a small weekend gathering, or even hosting a make-your-own-pizza party.